The Interplay of News Frames on Cognitive Complexity

Dhavan V. Shah · Nojin Kwak · Mike Schmierbach · Jessica Zubric

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Media Studies and Communication Decision-Making and Behavioral Economics Communication and COVID-19 Impact

Abstract

This research considers how distinct news frames work in combination to influence information processing. It extends framing research grounded in prospect theory (Tversky & Kahneman, 1981) and attribution theory (Iyengar, 1991) to study conditional framing effects on associative memory. Using a 2 × 3 experimental design embedded within a probability survey (N= 379), tests examined the effects of two different frame dimensions—loss-gain and individual-societal—on the complexity of individuals' thoughts concerning the issue of urban growth. Findings indicate that news frames interact to generate more or less complex cognitive responses, with societal-gain frame combinations generating the most detailed cognitions about the causes, components, and consequences of urban growth. Directions for research on media framing are discussed.

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References

1981The Framing of Decisions and the Psychology of Choice 1975Design and Analysis: A Researcher's Handbook 2013Choices, Values, and Frames 1984Learning How to Learn 1983Architecture of Cognition 1977The Intuitive Psychologist And His Shortcomings: Distortions in the Attribution Process 1991Is Anyone Responsible?1993Framing analysis: An approach to news discourse

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