Linking consumer behaviour data into logistics planning in the food industry: analysing the potential of integration

Petri Helo · Harri Luomala

10 citations0/0 files storedInternational Journal of Logistics Systems and Management

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Supply Chain and Inventory Management Logistics and Transportation Systems Food Supply Chain Traceability

Abstract

Fragmentation of consumer demand and the need to personalise retail offers have led to the need to improve the responsiveness of the entire supply chain. This paper aims to build theory to integrate consumer behaviour data into logistics planning in the food industry. To connect consumer behaviour data with supply chain analysis, a product freshness and price sensitivity related consumer survey (n = 384) was first conducted. The paper demonstrates how the results of the consumer survey can be connected to logistics planning and cost engineering parameters.

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References

1990Qualitative evaluation and research methods 1997What is the Right Supply Chain for Your Product 2001Qualitative Marketing Research 2007Responsive supply chain: A competitive strategy in a networked economy☆1982The Concept of External Validity 2002Closing the gap between values and behavior—a means–end theory of lifestyle 2003Implementing a Customer Orientation: Extension of Theory and Application 2000Retailing at century end: some challenges for management and research

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