Television for a New Global Order

Abstract

This article examines the relationship between transnational television networks and the process of globalization. It argues that cross-border channels represent a form of television that is different from national channels because it is deterritorialized in character. The cross-border coverage of transnational television networks, their multinational audience and international production operations tear apart the relationship between place and television and challenge the traditional relationship between broadcasting and the nation-state. Transnational television has not simply adapted to globalization but helps to fashion the new global order. This article shows how cross-border channels help sustain the globalizing processes that shape domains as diverse as the media and music industry, finance and politics. They are among the global communications networks and systems of exchange that drive the integration of these fields of activity on a world scale. My twofold argument is grounded on an empirical study that has involved more than 40 interviews with executives from the television industry over a period of two years.

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