Article2002

Linking the Heuristic-Systematic Model and Depth of Processing

Robert J. Griffin · Kurt Neuwirth · James K. Giese · Sharon Dunwoody

265 citations0/0 files storedCommunication Research

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Risk Perception and Management Decision-Making and Behavioral Economics Behavioral Health and Interventions

Abstract

This study draws a nexus between heuristic-systematic information processing and the theory of planned behavior through a model of risk information seeking and processing. The model proposes that the form of information processing individuals apply to risk information from the media and other sources affects beliefs, evaluations, and attitudes considered important to making judgments about performing risk-reducing behaviors. This study found that deeper, more systematic processing of risk information is positively related to evaluation strength, attitude strength, and the number of strongly held behavioral beliefs actively considered by respondents when thinking about environmental hazards. The relationships were consistent, appearing across two communities and three risks (two health risks and one ecological risk), and held up under multiple statistical controls.

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References

1991The theory of planned behavior 1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research 1969Statistical Theories of Mental Test Scores 1997The Psychology of Attitudes 1988Attitudes, Personality and Behavior 1999Dual-process theories in social psychology 1979Reliability and Validity Assessment 2011Reliability and Validity Assessment

Cited by

2021Filter Bubbles, Echo Chambers, and Fake News: How Social Media Conditions Individuals to Be Less Critical of Political Misinformation 2017The impact of social media on risk perceptions during the MERS outbreak in South Korea 2007An Augmented Risk Information Seeking Model: The Case of Global Warming 2011Conceptualising electronic word of mouth activity 2003Studying Heuristic‐Systematic Processing of Risk Communication 2006Seeking and Processing Information about Impersonal Risk 2006Nanotechnology: public concerns, reasoning and trust in government

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