Representing BtoB reality in case study research: Challenges and new opportunities

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Stefania Borghini, Antonella Carù, Bernard Cova (2009). Representing BtoB reality in case study research: Challenges and new opportunities. Industrial Marketing Management. https://doi.org/10.1016/j.indmarman.2008.05.006

@article{stefania2009representing,
  title  = {Representing BtoB reality in case study research: Challenges and new opportunities},
  author = {Borghini, Stefania and Carù, Antonella and Cova, Bernard},
  year   = {2009},
  journal = {Industrial Marketing Management},
  doi    = {10.1016/j.indmarman.2008.05.006}
}

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