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Parasocial Interaction and Parasocial Relationship: Conceptual Clarification and a Critical Assessment of Measures

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References

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2021Almost human? A comparative case study on the social media presence of virtual influencers

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563 cited

2020How Social Media Influencers Foster Relationships with Followers: The Roles of Source Credibility and Fairness in Parasocial Relationship and Product Interest543 cited

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2020Opinion leadership vs. para-social relationship: Key factors in influencer marketing296 cited