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The use of marketing research and intelligence in strategic planning: key issues and future trends
3 references·1 citing·12 second hop
The use of marketing research and intelligence in strategic planning: key issues and future trends (2001)The use of marketing research and intelli…Marketing Research: An Applied Orientation (1994)Marketing Research: An Applie…Exploring marketing research (1982)Exploring marketing researchMarketing Research (1970)Marketing ResearchCommunication processes in critical systems: dialogues concerning communications (2006)Communication processes in cr…Case Study Research: Design and Methods (1984)Exploring Corporate Strategy: Text and Cases (1989)Exploring corporate strategy (1997)A study of job stress on Job satisfaction among University staff in Malaysia: Empirical study (2009)Destination images, holistic images and personal normative beliefs: Predictors of intention to revisit a destination (2015)Covariance-Based Structural Equation Modeling in the Journal of Advertising : Review and Recommendations (2017)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Common Method Variance in IS Research: A Comparison of Alternative Approaches and a Reanalysis of Past Research (2006)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)
this work references cited by second hop

References

  • 1994Marketing Research: An Applied Orientation7,087 cited
  • 1970Marketing Research3,552 cited
  • 1982Exploring marketing research1,030 cited

Cited by

  • 2006Communication processes in critical systems: dialogues concerning communications13 cited

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