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Content Contributor Management and Network Effects in a UGC Environment · Study

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ArticleContent Contributor Management and Network Effects in a UGC Environment

Kaifu Zhang2011

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Articlegreen2011

Content Contributor Management and Network Effects in a UGC Environment

Kaifu Zhang · Theodoros Evgeniou · Émile Richard

59 citations·0/0 files stored·Marketing Science

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Digital Platforms and Economics Digital Marketing and Social Media Customer churn and segmentation

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References

1992Testing the null hypothesis of stationarity against the alternative of a unit root 1976Econometric policy evaluation: A critique 2006The Effect of Word of Mouth on Sales: Online Book Reviews 1990Zero defections: quality comes to services.2006Competition in two-sided markets 2005Time Varying Structural Vector Autoregressions and Monetary Policy 2006Two-sided markets: a progress report 2009Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site

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2015IT-Enabled Broadcasting in Social Media: An Empirical Study of Artists’ Activities and Music Sales 2015Direct and Indirect Effects of Buyers and Sellers on Search Advertising Revenues in Business-to-Business Electronic Platforms 2021Capturing Value in Platform Business Models That Rely on User-Generated Content 2014Coordination and Dynamic Promotion Strategies in Crowdfunding with Network Externalities

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Details

Year2011

Typearticle

Published2011-01-01

VenueMarketing Science

ISSN-L0732-2399

Languageen

Citations59

Files0 public / 0

ShelfDigital Platforms and Economics

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doi10.1287/mksc.1110.0639

openalex_workW2143842282

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