Globalization Strategy in the Hotel Industry

Abstract

Part 1: introduction to globalization the international hotel industry appraising the global competitive environment. Part 2: understanding the structural dynamics of the American hotel industry expanding in a barrier-free Europe sustaining the competitiveness of Hong Kong's hotel industry. Part 3: capitalising on human resources strategy for competitive advantage reversing the cycle of failure through organizational renewal implementing globalization strategies competing and co-operating in the changing tourism channel system evolving towards a business ecosystem charting a new course into the 21st century.

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