Gendered Construction of the American Indian in Popular Media

S. Elizabeth Bird

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Cultural Identity and Representation Indigenous Cultures and History Media, Gender, and Advertising

Abstract

Contemporary popular culture is permeated with images of Native Americans, who have become symbols of wisdom, beauty, peace, and nostalgia. In this paper, I trace the changes in this imagery over time, with particular emphasis on the role of gender, and how Native American men and women have become sexualized in relation to the White gaze, which is an important component of colonial domination. Many other Americans never encounter a Native American, and media fill a knowledge vacuum with outmoded and limited stereotypes. The 1990s lovely princess and Native American stud may be more benign images than the earlier squaw or crazed savage, but they are equally unreal and dehumanizing.

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References

1990Culture and Truth: The Remaking of Social Analysis.1993The Cultural Studies Reader 1970Custer Died for Your Sins: An Indian Manifesto 1988Intimate matters: a history of sexuality in America 1992The Imaginary Indian: The Image of the Indian in Canadian Culture 1997Prime-time feminism: television, media culture, and the women's movement since 1970 1993Fantasies of the Master Race: Literature, Cinema and the Colonization of the American Indians 1988The Tribe Called Wannabee: Playing Indian in America and Europe

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2019Injustice and the Reproduction of History 2010The S-Word: Discourse, Stereotypes, and the American Indian Woman 2008No Human Resource is an Island: Gendered, Racialized Access to Work as a Performer 2004They Are Not Us: Framing of American Indians by theBoston Globe 2010The YouTube Indian: Portrayals of Native Americans on a viral video site 2020Social Identity Theory in Sports Fandom Research

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