Say it with Pictures

Abstract

The visual information presented in televised news constitutes an important underused and underestimated information resource. After pointing out that human brains extract valuable information from audiovisuals more quickly and more easily than from purely verbal information, the author discusses the advantages of audiovisual processing. They include a more comprehensive and error-free grasp of information, better recall, and greater emotional involvement. Attention then turns to research findings about the content and format of current television news. It is richer than generally believed in significant visually conveyed information that is not covered by the words. It falls far short, however, of taking full advantage of the medium's potential to serve as a vicarious political experience and to offer benefit from the intimacy of the involvement. The article ends with a plea to focus television news on information that citizens in the post-Gutenberg era really need to know in order to carry out the civic functions that they actually perform.

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