Predicting Consumer Repurchase Intentions to Shop Online

Chwen-Yea Lin · Kwoting Fang · Chien-Chung Tu

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Technology Adoption and User Behaviour Customer Service Quality and Loyalty Consumer Behavior and Marketing Influence

Abstract

The World Wide Web (WWW) has rapidly evolved since its inception in 1990. The total value of purchased goods and online services reached 327 billion US dollars in 2002. Such exponential growth has influenced the establishment of electronic commerce. Understanding online consumers is important in today’s economy. However, online sales remain relatively low compared to traditional retailing. It is also important to understand buyer motivation and the satisfaction of online customers after making a purchase. We test this with a questionnaire-based empirical study. The practical and theoretical implications discussed may help Web designers, developers, and managers understand consumer online shopping habits.

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References

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2015Pengaruh Perceived Ease of Use, Enjoyment dan Trust Terhadap Repurchase Intention dengan Customer Satisfaction Sebagai Intervening pada Belanja Online (Studi Pada Mahasiswa Universitas Tanjungpura Pontianak)2015Members’ satisfaction and continuance intention: a socio-technical perspective 2015Factors influencing the intention to buy from online stores: An empirical study in Jordan 2018Pengaruh Perceived Ease Of Use Dan Perceived Enjoyment Terhadap Customer Satisfaction Dan Repurchase Intention

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