Communication About the Military

David R. Segal

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Media Studies and Communication Journalism and Media Studies Communication and COVID-19 Impact

Abstract

The relative roles of mass media and interpersonal communication in the transmission of information about war and the armed forces are evaluated using data from a sample of the population of the Detroit Standard Metropolitan Statistical Area. Little interpersonal discussion was found to take place regarding military affairs. The most common source of information was found to be the printed media, with the visual media second most important. The data suggest that a "one-step" rather than a "two-step" flow model best represents communication about the military.

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References

1956The Power Elite 1945The People's Choice 1957The Two-Step Flow of Communication: An Up-To-Date Report on an Hypothesis 1960The Politics of Mass Society.1969The Mass Media as Sources of Public Affairs, Science, and Health Knowledge 1974Media Effects Reconsidered 1965Face-To-Face Communication About Major Topics in the News 2009Two-Step Flow of Communication

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1970The sociology of mass communications 1979Sociology of Mass Communications

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