Although routinely observed among North Americans, self-enhancing biases have been elusive in studies conducted with Japanese. The authors conducted two studies of relationship-serving biases (RSBs) with Japanese, Asian Canadian, and European Canadian participants. In both studies, members of all three cultural groups viewed their own relationships (with their best friend, their closest family member, and their romantic partner) as more positive than those of their peers, and to roughly the same extent. Of importance, however, (a) RSBs were largely uncorrelated with both self-esteem and self-serving biases and (b) Japanese (but not the other two cultural groups’) RSBs were paralleled by tendencies to view their relationship partners more positively than themselves. The authors suggest that relationship enhancement serves a different function than self-enhancement, aiding the individual’s quest for connection and belongingness with others.
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