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Accountants' attitudes toward advertising: a longitudinal study
2 references·1 citing·18 second hopsampled
Accountants' attitudes toward advertising: a longitudinal study (2009)Accountants' attitudes toward advertising…Consumer Skepticism of Advertising Claims: Testing Hypotheses from Economics of Information (1990)Consumer Skepticism of Advert…Meta-Analyses of Attitudes toward Advertising by Professionals (1988)Meta-Analyses of Attitudes to…The marketization of accountancy (2015)The marketization of accounta…The Discovery of Grounded Theory: Strategies for Qualitative Research. (1968)Qualitative research & evaluation methods (2002)The Colonization of Public Accounting Firms by Marketing Expertise: Processes and Consequences (2017)Contrôle des performances individuelles et sentiment de justice : une étude de l’apparition de risques psychosociaux dans les grands cabinets d’audit (2018)Navigating Through the Spatial and Institutional Contradictions of Public Audit Oversight (2019)A Brief History of Neoliberalism (2020)Advertising as Information (1974)The Information Processing of Pictures in Print Advertisements (1983)Consumer Learning: Advertising and the Ambiguity of Product Experience (1986)Why Some New Products are More Successful than Others (2001)The impact of perceived corporate social responsibility on consumer behavior (2005)What Makes a Helpful Online Review? A Study of Customer Reviews on Amazon.Com1 (2010)Information and Consumer Behavior (1970)Meta-analysis in social research (1982)Statistical Methods for Meta-Analysis (1988)Demand elasticities in international marketing (1996)What does value mean in business‐to‐business professional services? (1997)Drivers of customers’ switching behaviour in Indian banking industry (2014)
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References

  • 1990Consumer Skepticism of Advertising Claims: Testing Hypotheses from Economics of Information481 cited
  • 1988Meta-Analyses of Attitudes toward Advertising by Professionals93 cited

Cited by

  • 2015The marketization of accountancy43 cited

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