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Even though many advantages of B2B e-marketplaces have been known, there are not many successful cases of utilizing e-marketplaces. Considering this fact, it is necessary to deliver a study to suggest an appropriate strategy based on the corporate characteristics in order to enhance the performance of B2B e-marketplace. This study is designed to, focused on increasing the competitiveness of the small businesses, identify successful factors affecting the performance of B2B e-marketplace. An empirical study was conducted based on the supplier's and purchaser's perspectives. Data collected from Daegu-Kyungbuk region small businesses which participated in B2B e-marketplaces was used to conduct the factor analysis. In an effort to identify successful factors influencing the performance of B2B e-marketplace, factors are classified into 4 categories such as Strategy Features, Product and Service Features, Operational Features, and Organizational Features. And then regression analysis was conducted to examine how these factors affect the performance of B2B e-marketplace. The result of the study is expected to provide small businesses with appropriate guidelines to utilize the B2B e-marketplace to enhance their corporate competitiveness.
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