Marketing heritage: archaeology and the consumption of the past

Abstract

Chapter 1 Preface 2 Section I: Introduction 3 Chapter 1 after Nationalism: and the Consumption of the 4 Section II: Legal and Historical Context for Marketing Heritage 5 Chapter 2 International Conventions and Cultural Heritage Protection 6 Chapter 3 The Politics of Playing Fair, or, Who's Losing Their Marbles? 7 Chapter 4 From Lord Elgin to James Henry Breasted: Politics of the Past in the First Era of Globalization 8 Section III: Commodification of the Past 9 Chapter 5 Conflating Past and Present: Marketing Tourism? Advertising and the Appropriation of 10 Chapter 6 Mementos of the Past: Material Culture of Tourism at Stonehenge and Avebury 11 Chapter 7 Where are the Maya in Ancient Maya Tourism? Advertising and the Appropriation of 12 Section IV: Archaeology in the Global Age 13 Chapter 8 Archaeological Research and Cultural Heritage Management in Cambodia's Mekong Delta: Search for the 'Cradle of Khmer Civilization' 14 Chapter 9 Recovering the German Nation: Heritage Restoration and the Search for Unity 15 Chapter 10 Deep Dirt: Messing up the Past at Colonial Williamsburg 16 Chapter 11 Targeting Heritage: Abuse of Symbolic Sites in Modern Conflicts 17 Section V: Representing the Past 18 Chapter 12 Tourism, the Ideology of Design and the Nationalized Past in Zippori/Sepphoris, an Israeli National Park 19 Chapter 13 The Roads to Ruins: Accessing Islamic Heritage in Jordan 20 Chapter 14 Re-Packaging the Pilgrimage: Visiting the Holy Land in Orlando 21 Section VI: Conclusions: Archaeologists and the Marketing of Heritage 22 Chapter 15 Is the medium the message? art of interpreting archaeology in the U.S. National Parks 23 Chapter 16 Engaging with Heritage Issues: Role of the World Congress 24 Chapter 17 Making the Past Profitable in an Age of and National Ownership: contradictions and considerations

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