Television's portrayals of minorities and women in drama and comedy drama 1971‐80

John F. Seggar · Jeffrey K. Hafen · Helena Hannonen‐Gladden

29 citations0/0 files storedJournal of Broadcasting

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Media, Gender, and Advertising Media Studies and Communication Cultural Identity and Representation

Abstract

This study has demonstrated that the proportional representation of minorities has declined, while that of the women has increased over the past decade. Changes have also occurred relative to role significance.

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1948Mass communication popular taste and organized social action.1964Occupational Roles as Portrayed on Television 1973World of work on TV: Ethnic and sex representation in TV drama

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1982Television images of mental illness: Results of a metropolitan Washington media watch 2000Cops and crooks: images of minorities on primetime television 1989Twenty years after kernen: The portrayal of African Americans on prime‐time television 2010“He Works Outside the Home; She Drinks Coffee and Does the Dishes” Gender Roles in Fiction Programs on Dutch Television 2019A Wholistic View of Black Women on Scripted TV: A Content Analysis 1992Women as Home Caregivers: Gender Portrayal in OTC Drug Commercials 1990Emanzipation in der Werbung?1986Television Use and Confidence in Television By Blacks and Whites in Four Selected Years

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