Factors affecting the adoption of mobile banking: Sample of Turkey

Reihaneh Bidar · Mani B. Fard · Yücel Batu Salman · M. Alper Tunga · Hong-In Cheng

14 citations0/0 files storedInternational Conference on Advanced Communication Technology

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Technology Adoption and User Behaviour User Authentication and Security Systems Health, Technology, Consumer Behavior

Abstract

Rapid developments in communication technologies make fundamental changes in the behaviour of people while performing basic tasks. Mobile banking (m-banking) as an innovative product of mobile industry is becoming more common to reduce and manage time-intensive banking affairs. Understanding the primary determinants of m-banking adoption is significant for banks and users. This study investigates seven factors that affect implementation and adoption of m-banking by Turkish customers. Perceived usefulness, perceived ease of use, security and privacy, compatibility, social influence, facilitating conditions and perceived cost were measured to identify their predictor roles for the use of m-banking. 128 valid data were collected in order to test our conceptual model. Seven hypotheses were tested. It was found that perceived usefulness, compatibility, and social influence have positive impact on m-banking adoption in Turkey.

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1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology 2003User Acceptance of Information Technology: Toward A Unified View1 2019Diffusion of Innovations 1 1985A technology acceptance model for empirically testing new end-user information systems : theory and results 2004Toward an understanding of the behavioral intention to use mobile banking 2004Consumer acceptance of online banking: an extension of the technology acceptance model 2010Integrating TTF and UTAUT to explain mobile banking user adoption 2010An empirical investigation of mobile banking adoption: The effect of innovation attributes and knowledge-based trust

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