Japanese women entrepreneurs and their predominately family-owned firms are a growing economic segment in Japan. The number of entrepreneurs of both genders in Japan is proportionately very small compared to other countries. The purpose of this research is to investigate the characteristics of Japanese women entrepreneurs and their family firms, identify barriers and resources that affect their success. A customized long-term support system with strong connections between family business supporters and women business owners by both the governmental and private agencies was identified as important for further growth of Japanese women entrepreneurs. Implications are discussed.
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