Faculty Perceptions of Business Advisory Boards: The Challenge for Effective Communication

Abstract

The author surveyed over 1,600 business faculty from 395 AACSB-accredited schools to ascertain their opinions about business advisory boards. The findings reveal that vast majorities of faculty were not directly involved with their business advisory boards, but they received updates through documentation and administrative feedback. Most felt, however, the information provided was deficient in substance and depth. Consequently, faculty who did not attend board meetings saw the contributions and importance of boards as being less significant than did those faculty who attended the meetings. The author presents the results in relation to 6 specific disciplines and from previous studies.

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