THE IMPACT OF ELECTRONIC COMMERCE ON BUSINESS-LEVEL STRATEGIES

Ann Fruhling · Lester A. Digman

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E-commerce and Technology Innovations Business Strategies and Innovation Digital Innovation in Industries

Abstract

This paper examines the impact of electronic commerce on business-level strategies. The paper examines electronic commerce (E.C) from the perspective of intra-business E.C., business-to-business E.C., business-to-consumer E.C., and value/supply chain management. Business-level strategies are considered to include: added-value, differentiation, cost leadership, focus, and growth source. The paper concludes that E-commerce will have significant impacts on each of the business-level strategic areas.

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