Press?Party Parallelism and Its Effects in Sweden: A Longitudinal Study, 1979?2002

Abstract

Seymour-Ure introduced the concept of ‘press–party parallelism’ (PPP) into mass media studies in The Political Impact of Mass Media (Constable/Sage, 1974). This concept describes the partisanship of the newspaper system. So far, little systematic longitudinal research of PPP and its possible effects has been conducted. The current study fills this void. It makes the argument that PPP should be conceptualized as a context variable, which structures political behavior. It then proposes a measure of PPP and applies this measure to eight Swedish Election Studies from 1979 to 2002. Finally, it studies the effect of PPP on electoral participation. PPP varies considerably over time, and the analyses show that it structures electoral participation. The concluding section of the article argues that a decline of PPP is a manifestation of a decrease of attachment to one political party (dealignment) and of a process of professionalization of journalism.

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