The “state of art” of organisational blogging

Abstract

Purpose The aim of this paper is to provide an overview of the “state of art” of organisational blogging. It also aims to provide a critical review of the literature on organisational blogging and propose recommendations on how to advance the subject area in terms of academic research. Design/methodology/approach A systematic literature review is used to illustrate the different aspects of research currently associated with organisational blogging and how these studies have advanced the field of organisational learning. Findings The results of the systematic literature review indicate that though research into organisational blogging is increasing, research in this subject area is still in its infancy. Research limitations/implications Though this paper reviews empirical research related to organisational blogging it does not provide empirical evidence of Web 2.0 use within an actual organisation. The paper does, however, advocate and provide recommendations for further research to be undertaken within this subject area. Originality/value This paper contributes to the “state of art” of organisational blogging by providing a current synopsis of the area and provides the academic community with further recommendations for conducting future research into the subject. The paper also provides value to management practitioners in terms of how organisational blogs can be applied in an internal corporate context.

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