Response Latency as a Signal to Question Problems in Survey Research

John N. Bassili · B. Stacey Scott

137 citations0/0 files storedPublic Opinion Quarterly

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Survey Methodology and Nonresponse Psychometric Methodologies and Testing Survey Sampling and Estimation Techniques

Abstract

This research explores the potential utility of response latency as an index of question problems in survey research. The time respondents took to answer three types of bad questions was compared to the time they took to answer the repaired versions of the questions. Questions containing a superfluous negative and double-barreled questions took longer to answer than nearly identical questions without these problems. Repaired versions of questions soliciting frequency estimates, however, took longer to answer than their problematic counter parts. The results are discussed in the context of a model of question answering, and their implications for survey methodology are explored.

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References

1988Cognitive processes underlying context effects in attitude measurement.1994Survey Pretesting: Do Different Methods Produce Different Results?1987Thinking, Judging, and Communicating: A Process Account of Context Effects in Attitude Surveys 1992How Unclear Terms Affect Survey Data 1993Pretesting Questionnaires: Content Analyses of Respondents' Concurrent Verbal Protocols

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