Online banking in transition economies: the implementation and development of online banking systems in Romania

Caălin Guraău

104 citations0/0 files storedInternational Journal of Bank Marketing

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Digital Transformation in Financial Services Technology Adoption and User Behaviour Banking Systems and Strategies

Abstract

Internet banking is one of the newest Internet technology applications, which promises multiple benefits both for the financial institutions and for clients. In the last five years a large number of banks have launched Web sites, offering online banking services. While the implementation and the functioning of these digital systems seem to be relatively smooth in the developed economies, the situation may be different in countries with economies in transition. The present paper investigates and analyses the present situation of online banking in Romania, and the appropriate strategies for the successful implementation and development of online banking services in the Romanian context.

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References

1999Adoption of Internet banking by Australian consumers: an empirical investigation 2001An empirical investigation of the Turkish consumers’ acceptance of Internet banking services 2000Changes in the banking sector – the case of Internet banking in the UK 1999Provision of electronic banking in the UK and the Republic of Ireland 2001Online banking: a field study of drivers, development challenges, and expectations 2000The Internet and services marketing – the case of Danish retail banking

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