Articlehybrid2012

A Conceptual Study on the Country of Origin Effect on Consumer Purchase Intention

Samin Rezvani · Goodarz Javadian Dehkordi · Muhammad Sabbir Rahman · Firoozeh Fouladivanda · Sanaz Eghtebasi

194 citations0/0 files storedAsian Social Science

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Consumer Behavior in Brand Consumption and Identification Consumer Behavior and Marketing Influence Consumer Retail Behavior Studies

Abstract

Country of origin has become a significant phenomenon in consumer behaviour studies. Hence, increasing the knowledge of customers about products makes research about factors that influence their decisions more worthwhile than before. The purpose of this paper is to review the country of origin literature and mention different variables that influence consumer purchase intention, and also highlight the relationship of variables and customer purchase intention based on the previous literature. This research is valuable for promoting the consumer behaviour literature and providing support for relationships between the variables and purchase intention. In addition, it also helps marketers who work on related topics according to the country of origin perspective. The existing literature shows that all of the variables mentioned in this paper have a relationship with customer purchase intention from the country of origin point of view. However, there are many factors for which it has not been determined whether they influence consumer purchase intention related to the country of origin issue and there is wide scope for future research and development.

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References

2001The Authoritarian Personality 1987Dimensions of Consumer Expertise 1985The Effects of Product Class Knowledge on Information Search Behavior 1982Country-of-Origin Effects on Product Evaluations 2007Strategic Brand Management 1980Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes: A Protocol Analysis 1995A Meta-Analysis of Country-of-Origin Effects 2008Advancing the country image construct

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2017Repurchase intention of Korean beauty products among Taiwanese consumers 2014Analysis of Research in Consumer Behavior of Automobile Passenger Car Customer 2016The Influence of Country-of-origin on Consumer Purchase Intention: The Mobile Phones Brand from China 2018Chinese perception and willingness to buy Taiwanese brands 2017Old Country Passions: An International Examination of Country Image, Animosity, and Affinity among Ethnic Consumers 2015

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