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Do Friends Influence Purchases in a Social Network? · Study

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PreprintDo Friends Influence Purchases in a Social Network?

Raghuram Iyengar2009

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Preprintgreen2009

Do Friends Influence Purchases in a Social Network?

Raghuram Iyengar · Sangman Han · Sunil Gupta

112 citations·0/0 files stored·SSRN Electronic Journal

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Digital Marketing and Social Media Consumer Market Behavior and Pricing Complex Network Analysis Techniques

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References

2018Distinction: A Social Critique of the Judgement of Taste*1988Possessions and the Extended Self 1999By Force of Habit: A Consumption‐Based Explanation of Aggregate Stock Market Behavior 2001Brand Community 1995Subculture: The Meaning of Style 1981Subculture: The Meaning of Style.2009Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site 1987Social Contagion and Innovation: Cohesion versus Structural Equivalence

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Details

Year2009

Typepreprint

Published2009-01-01

VenueSSRN Electronic Journal

ISSN-L1556-5068

Languageen

Citations112

Files0 public / 0

ShelfDigital Marketing and Social Media

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doi10.2139/ssrn.1392172

openalex_workW2149152592

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