New Evidence in the Generic Strategy and Business Performance Debate: A Research Note

John A. Parnell

119 citations0/0 files storedBritish Journal of Management

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Business Strategies and Innovation Management and Organizational Practices Organizational Strategy and Culture

Abstract

Regardless of the numerous published tests of the business strategy–performance relationship, no consensus has been reached. Researchers continue to debate the merits of various theories, research methods, survey techniques and the use of different strategy typologies. This study tests for a strategy–performance linkage in a manner sensitive to prevailing research criticisms.

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