Effects of Message Framing and Anchoring on Reaching Public Consensus on the Korea–U.S. FTA Issue

Abstract

This study examines how individuals perceive gains and losses through message framing and reference anchoring, focusing on social problems from the prospect theory perspective. The results indicate that message framing has a significant effect on agreement. In terms of framing the outcome, loss-framing messages are more effective than gain-framing messages in influencing agreement on the Korea–U.S. FTA (Free Trade Agreement). Furthermore, with respect to experimenter-provided and self-generated anchor inducements, the participants with experimenter-provided anchor values are more likely to agree with suggestions in messages than those with self-generated anchor values. The results have several practical implications.

Cite this work

No public copy is stored for this record, so only the metadata is cited.

Stored only when both papers are in the corpus — 10 citations exist upstream.

Papers that cite the same references — the relational fallback while embeddings are still backfilling.