Re‐Vision of Older Television Characters: A Stereotype‐Awareness Intervention

Margie M. Donlon · Ori Ashman · Becca R. Levy

107 citations0/0 files storedJournal of Social Issues

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Aging and Gerontology Research Social and Intergroup Psychology Technology Use by Older Adults

Abstract

This study examines whether greater television exposure predicts older individuals' more negative images of aging, and whether an intervention based on maintaining a television diary of viewing impressions will increase their awareness of the stereotypical and infrequent manner in which elders are presented. Seventy‐six individuals, aged 60 to 92, participated. As expected, all participants showed a correspondence between greater television exposure and more negative images of aging. Also as expected, the intervention‐group participants developed a greater awareness of how elders are presented on television. Further, the intervention‐group participants expressed their intention to watch less television in the future. These findings suggest that the promotion of awareness provides a means of helping elders confront ageism .

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References

1977The CES-D Scale 1999Dual-process theories in social psychology 2009Media Effects 2003Mind Matters: Cognitive and Physical Effects of Aging Self-Stereotypes 2000Ageism: Negative and Positive 2003Ageism: Stereotyping and Prejudice against Older Persons 2000Reducing Cardiovascular Stress With Positive Self-Stereotypes of Aging 1994Aging free from negative stereotypes: Successful memory in China among the American deaf.

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