The importance of honor concerns across eight countries

Valeschka Martins Guerra · Roger Giner‐Sorolla · Milica Vasiljevic

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Cultural Differences and Values Social and Intergroup Psychology Psychology of Moral and Emotional Judgment

Abstract

Honor concerns are considered an important part of one’s self-image, and strongly associated to cultural values. However, there is a lack of research studies that explore these concerns in more than two cultural communities. Across eight countries (Brazil, Israel, Japan, Macedonia, New Zealand, Spain, United Kingdom, and United States), participants (total N = 1098) answered the Honor Scale and the Community, Autonomy, and Divinity Scale. Individualistic cultures, such as the USA, were predominantly concerned with integrity honor, while Israel, Macedonia, and Japan (i.e., honor cultures) rated family honor closer to integrity in importance. Subscales measuring masculine and feminine honor showed gender differences, but not in all cultures; “masculine” honor items were often endorsed by both men and women alike. Regarding honor associations to moral codes, family concerns were closely related to community, integrity concerns were related to autonomy, and feminine concerns were related to divinity.

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References

2002Culture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations across Nations 1992Universals in the Content and Structure of Values: Theoretical Advances and Empirical Tests in 20 Countries 2000A Review and Synthesis of the Measurement Invariance Literature: Suggestions, Practices, and Recommendations for Organizational Research 2004Character strengths and virtues: a handbook and classification 1998Assessing Measurement Invariance in Cross‐National Consumer Research 2010Testing measurement invariance across groups: applications in cross-cultural research.1997Culture of Honor: The Psychology of Violence in the South.2010Journal of Applied Social Psychology

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