Mexican‐American media behavior: A factor analysis

Edward W. Dunn

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Media Studies and Communication Media and Digital Communication Latin American and Latino Studies

Abstract

The author is associate professor of broadcasting at the University of Tennessee's College of Communications. This article is based on his dissertation completed at the University of Texas, Austin in August 1973 under the direction of Wayne Danielson.

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References

1970Applied factor analysis 1972The Mexican-American People 1969Racial and social class differences in teen‐agers’ use of television 1966Variations in Negro/white television preferences 1968Negro use of television and newspapers for political information, 1952–1964

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1970The sociology of mass communications 1986The Mass Media and Ethnic Assimilation and Pluralism 1979Sociology of Mass Communications 1997Impact of gender and ethnic subgroup membership on Mexican Americans' use of mass media for cultural maintenance

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