Consultation-based entrepreneurial/business learning: Malaysia experience

Abstract

The purpose of this article is to describe the implementation of the business-consultation training asadopted by National University of Malaysia (UKM) and to evaluate the learning mode exhibit in suchprogram based on experiential learning theory. This paper also highlights factors that contribute to thesuccess of such program based on the observation of SMIDEC-UKM consultation-based program.SMIDEC-UKM consultation-based learning program fits the Kolb experiential learning theory and LewinField Theory. Such program has exposed varsities students to real-business cases, hence enabling theapplication and practice of their classroom knowledge. In addition, new knowledge can be gathereddirectly from the field. This paper is innovative at reviewing the implementation of entrepreneurialexperiential learning method in developing country (Malaysia) and providing critical argument based ontheories of experiential learning.

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