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The Relative Persuasiveness of Gain-Framed and Loss-Framed Messages for Encouraging Disease Detection Behaviors: A Meta-Analytic Review

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References

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1995When to Accentuate the Negative: The Effects of Perceived Efficacy and Message Framing on Intentions to Perform a Health-Related Behavior640 cited
1995The effects of message framing on mammography utilization.384 cited

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2014

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Effectiveness of entertainment education in communicating health information: a systematic review

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