The impact of Social Networking 2.0 on organisations

Anria S. Van Zyl

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Knowledge Management and Sharing Library Science and Information Web and Library Services

Abstract

Purpose The purpose of this paper is to increase the understanding of what electronic social networking encompasses. It also aims to educate IT, business decision makers, knowledge workers and librarians about the various applications, benefits and risks associated with social networking. Design/methodology/approach After a literature review of the available resources (academic literature, journal articles, white papers, popular media and books) the benefits and perceived risks associated with electronic social networking on organisations are investigated. Findings An individual's success in society depends on the shape and size of his/her social network and ability to network and form connections with other social groups. Organisations which can harness this innate human ability to manage knowledge will be able to lower transactions costs and become more profitable. Originality/value The paper increases the understanding of what electronic social networking encompasses and how it can be utilised for business purposes. The ideas and discussion put forth are equally applicable to libraries and may give them new insights into the provision of social networking applications as part of their services to users.

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References

1973The Strength of Weak Ties 1937The Nature of the Firm 1983The Strength of Weak Ties: A Network Theory Revisited 20124 What Is Web 2.0? Design Patterns and Business Models for the Next Generation of Software 2017The Wealth of Networks 2007Wikinomics: how mass collaboration changes everything 2002Knowing in Practice: Enacting a Collective Capability in Distributed Organizing 2005The Impact of Social Structure on Economic Outcomes

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2014Social media usage and organizational performance: Reflections of Malaysian social media managers 2017Understanding the impact of social media usage among organizations 2016Social media’s impact on organizational performance and entrepreneurial orientation in organizations 2012Social networks and Web 3.0: their impact on the management and marketing of organizations 2018Knowledge sharing through enterprise social network (ESN) systems: motivational drivers and their impact on employees’ productivity

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