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Proactive product service strategies: An application in the European health market · Study

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ArticleProactive product service strategies: An application in the European health market

R.T. Frambach1997

Article1997

Proactive product service strategies: An application in the European health market

R.T. Frambach · Inge Wels‐Lips · Arjan Gündlach

179 citations·0/0 files stored·Industrial Marketing Management

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Service and Product Innovation Customer Service Quality and Loyalty Sustainable Supply Chain Management

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References

2000Marketing management: analysis. planning. implementation and control 1982Innovation characteristics and innovation adoption-implementation: A meta-analysis of findings 1992The Changing Role of Marketing in the Corporation 1984Diffusion of innovations 1988Assessing Advantage: A Framework for Diagnosing Competitive Superiority 1981Organizational Innovation: The Influence of Individual, Organizational, and Contextual Factors on Hospital Adoption of Technological and Administrative Innovations 2020Innovations and organizations 2020Innovations of and in Organizations

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2001The Purchasing of Full-Service Contracts:2007Configuring the after-sales service supply chain: A multiple case study 2018The impact of servitization on firm performance: a meta-analysis 2011Service transition strategies of industrial manufacturers 2009Service-based business concepts: A typology for business-to-business markets 2013

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Year1997

Typearticle

Published1997-07-01

VenueIndustrial Marketing Management

ISSN-L0019-8501

Languageen

Citations179

Files0 public / 0

ShelfService and Product Innovation

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doi10.1016/s0019-8501(96)00122-8

openalex_workW2154102574

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Investigating the linkages between service types and supplier relationships in servitized environments

2007Performance measurement of the after-sales service network—Evidence from the automotive industry

2015Developing the concept of life-cycle service offering