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Measuring perceived brand luxury: An evaluation of the BLI scale · Study

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ArticleMeasuring perceived brand luxury: An evaluation of the BLI scale

George Christodoulides2009

Article2009

Measuring perceived brand luxury: An evaluation of the BLI scale

George Christodoulides · Nina Michaelidou · Ching Hsing Li

199 citations·0/0 files stored·Journal of Brand Management

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Consumer Behavior in Brand Consumption and Identification Customer Service Quality and Loyalty Consumer Perception and Purchasing Behavior

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1988On the Evaluation of Structural Equation Models 1988Possessions and the Extended Self 2013Handbook of Social Psychology 1979Reliability and Validity Assessment 1982Hedonic Consumption: Emerging Concepts, Methods and Propositions 2018Culture's Consequences 2009The Theory of the Leisure Class

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2019Examining the impact of luxury brand's social media marketing on customer engagement: Using big data analytics and natural language processing 2013When Middle East meets West: Understanding the motives and perceptions of young tourists from United Arab Emirates 2011Contributing clarity by examining brand luxury in the fashion market 2017Understanding consumer behavior regarding luxury fashion goods in India based on the theory of planned behavior 2014Dimensions of Luxury Brand Personality: Scale Development and Validation 2017

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Year2009

Typearticle

Published2009-01-30

VenueJournal of Brand Management

ISSN-L1350-231X

Languageen

Citations199

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1057/bm.2008.49

openalex_workW2154580370

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Understanding the effect of personal and social value on attitude and usage behavior of luxury cosmetic brands

2020Assessing the moderating effect of subjective norm on luxury purchase intention: a study of Gen Y consumers in India

2012The influence of face and group orientation on the perception of luxury goods