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Social Marketing in Travel Demand Management · Study

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ChapterSocial Marketing in Travel Demand Management

John B. Thøgersen2013

Chapter2013

Social Marketing in Travel Demand Management

John B. Thøgersen

15 citations·0/0 files stored·Springer eBooks

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Transportation Planning and Optimization Urban Transport and Accessibility Transportation and Mobility Innovations

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References

1987Handbook of environmental psychology 1992Advances in Consumer Research 1971Social Marketing: An Approach to Planned Social Change 2009Infrastructure, programs, and policies to increase bicycling: An international review 2006Interventions to Break and Create Consumer Habits 1997Habit, information acquisition, and the process of making travel mode choices 1997Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment 2008Social marketing: influencing behaviors for good

Cited by

2021Marketing social y su incidencia en el comportamiento del consumidor 2022‘I feel the weather and you just know’. Narrating the dynamics of commuter mobility choices 2022Promoting transportation policies in the context of compact city strategies: the case of Toyama City, Japan 2022Promoting urban light rail transit in a compact city context: the case of Toyama City, Japan 2018Economic and Psychological Determinants of Ownership, Use and Changes in Use of Private Cars

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Year2013

Typechapter

Published2013-08-01

VenueSpringer eBooks

Languageen

Citations15

Files0 public / 0

ShelfTransportation Planning and Optimization

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doi10.1007/978-94-007-7034-8_8

openalex_workW2154666360

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