Demand chain management in manufacturing and services: web‐based integration, drivers and performance

Markham T. Frohlich · Roy Westbrook

534 citations0/0 files storedJournal of Operations Management

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Quality and Supply Management Supply Chain and Inventory Management Collaboration in agile enterprises

Abstract

Abstract This paper investigated the relationship between Internet‐enabled supply chain integration strategies and performance in manufacturing and services. It summarizes the literature on demand and supply integration and describes four web‐based strategies. A stratified random sample was collected from UK manufacturers and services, and there was strong evidence that demand chain management (DCM) led to the highest performance in manufacturing, but few signs of DCM in services. Manufacturers and services relying on only web‐based demand or supply integration outperformed their low integration counterparts, but lagged DCM in manufacturing. The study also investigated DCM adoption drivers and found that rational efficiency and bandwagon effects drove change. The findings have some important implications for theory as well as for manufacturing and service companies interested in improving their performance.

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References

2019Diffusion of Innovations 1 1986Self-Reports in Organizational Research: Problems and Prospects 1997Information Distortion in a Supply Chain: The Bullwhip Effect 2001Arcs of integration: an international study of supply chain strategies 1999Strategically managed buyer–supplier relationships and performance outcomes 1999Value of Information in Capacitated Supply Chains 2015The bullwhip effect in supply chains 1996An exploration of supplier selection practices across the supply chain

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