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Analysis of the Actual Response Rates in Mobile Advertising
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Analysis of the Actual Response Rates in Mobile Advertising (2006)Analysis of the Actual Response Rates in …Determinants of consumers’ attitudes toward mobile advertising: The mediating roles of intrinsic and extrinsic motivations (2016)Determinants of consumers’ at…Mobile advertising setting analysis and its strategic implications (2014)Mobile advertising setting an…African Generation Y Students’ Mobile Advertising Usage (2014)African Generation Y Students…An Experimental Application of the DELPHI Method to the Use of Experts (1963)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Marketing management: analysis. planning. implementation and control (2000)Predictors of Attitudinal Outcomes in Mobile Advertising in Sri Lanka: An Emerging Market (2016)A Psychographic Analysis of Generation Y College Students (2001)Consumer Attitudes Toward Mobile Advertising: An Empirical Study (2004)Longitudinal study of digital marketing strategies targeting Millennials (2012)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)User Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)Developing customer product loyalty through mobile advertising: Affective and cognitive perspectives (2019)Diffusion of Innovations 1 (2019)Personalization in personalized marketing: Trends and ways forward (2022)Metaverse tourism and Gen-Z and Gen-Y’s motivation: “will you, or won’t you travel virtually?” (2023)
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  • 2016Determinants of consumers’ attitudes toward mobile advertising: The mediating roles of intrinsic and extrinsic motivations120 cited
  • 2014Mobile advertising setting analysis and its strategic implications11 cited
  • 2014African Generation Y Students’ Mobile Advertising Usage7 cited

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