Acceptance of Smart Phone by Younger Consumers in Malaysia

Yong Hoe Hong · Boon Heng Teh · Patrick Chin-Hooi Soh

8 citations0/0 files storedAsian Social Science

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Technology Adoption and User Behaviour Consumer Behavior and Marketing Influence Health, Technology, Consumer Behavior

Abstract

The sales of smart phone are rapidly increasing in Malaysia and in the global markets. Which means that, smart phone has a great opportunity in the future growth of the mobile industry. The aim of this research is to determine the acceptance of smart phone by younger consumers in Malaysia. A total of 113 useable questionnaires was collected and analyzed through SPSS. Google doc form was utilized to create the online questionnaire. The data collection method utilized in this paper was online interview. The result shows that, perceived usefulness (PU), perceived ease of use (PEOU), and Internet self-efficacy (ISE) significantly influenced the acceptance of smart phone by younger consumers in Malaysia. However, no relationship exists among Internet self-efficacy, perceived usefulness and perceived ease of use. Future studies should explore more on other factors to determine the acceptance of smart phone.

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2003Predicting the use of web-based information systems: self-efficacy, enjoyment, learning goal orientation, and the technology acceptance model 2006Internet Self-Efficacy and the Psychology of the Digital Divide 2003Internet self-efficacy and electronic service acceptance 2007Acceptance and adoption of the innovative use of smartphone 2004Understanding Internet Banking Adoption and Use Behavior 2005The relationship between consumer innovativeness, personal characteristics, and online banking adoption 2005Customer acceptance of internet banking in Estonia 2002Effects of training on Internet self-efficacy and computer user attitudes

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