Part 2: Comparison of Korean and American Fashion Leaders

Abstract

Part 2 of this two‐part report includes an assessment of the fashion leadership characteris tics of American college women and a comparison of characteristics of these American women with the Korean women described in Part 1. Similar nonsignificant correlations were found for both groups between fashion innovativeness (FI) and socioeconomic level (SEL) and fashion opinion leadership (FOL) and SEL. Significant correlations between FOL and atti tudes toward change (ATC) for both groups and FI and ATC for the Korean sample imply differing attitudes. When both samples were divided into four categories of leadership groups and these groups compared by pairs, significant differences were found between pairs of groups on both SEL and ATC. Scores on these latter two variables were distributed differently within the Korean sample than they were within the American sample, implying differing at titudinal and socio‐economic characteristics despite similar fashion leadership characteristics.

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