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Análisis de la investigación sobre creatividad en publicidad en España de 1980 a 2012
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Análisis de la investigación sobre creatividad en publicidad en España de 1980 a 2012 (2014)Análisis de la investigación sobre creati…Spanish scientific output in communication sciences in WOS. The scientific journals in SSCI (2007-12) (2013)Spanish scientific output in …La producción científica española en Comunicación en WOS. Las revistas indexadas en SSCI (2007-12) (2013)La producción científica espa…Goodvertising: creative advertising that cares (2013)Goodvertising: creative adver…Vanishing acts (2012)Vanishing actsDesperately Seeking Advertising Creativity: Engaging an Imaginative "3Ps" Research Agenda (2008)Desperately Seeking Advertisi…The trouble with creatives: negotiating creative identity in advertising agencies (2007)The trouble with creatives: n…Management and creativity : from creative industries to creative management (2007)Management and creativity : f…Do Marketers Get The Advertising They Need or The Advertising They Deserve? Agency Views of How Clients Influence Creativity (2006)Do Marketers Get The Advertis…RECALL AND PERSUASION: Does Creative Advertising Matter? (2005)RECALL AND PERSUASION: Does C…CONTRIBUTIONS TO INTERNATIONAL ADVERTISING RESEARCH: An Assessment of the Literature Between 1990 and 2002 (2005)CONTRIBUTIONS TO INTERNATIONA…The Definition and Measurement of Creativity: What Do We Know? (2004)The Definition and Measuremen…Top-Level Agency Creatives Look at Advertising Creativity Then and Now (1998)Top-Level Agency Creatives Lo…A Taxonomy and Critique of Measurements Used in the Study of Creativity (1989)A Taxonomy and Critique of Me…Creativity syndrome: Integration, application, and innovation. (1988)Creativity syndrome: Integrat…Ideation: A Review of Research (1983)Ideation: A Review of ResearchLas metodologías utilizadas en las investigaciones de creatividad publicitaria (1965-2007) (1970)Las metodologías utilizadas e…Personality and Assessment (1968)Application of confirmatory factor analysis to the study of self-concept: First- and higher order factor models and their invariance across groups. (1985)The relationship between measures of creativity and schizotypy (2008)Approaches to Measuring Creativity: A Systematic Literature Review (2017)The Differential Impact of Knowledge Depth and Knowledge Breadth on Creativity over Individual Careers (2017)Advances in Consumer Research (2025)The Presentation of Self in Everyday Life. (1956)Decoding Advertisements: Ideology and Meaning in Advertising (1978)#Sponsored #Ad: Agency Perspective on Influencer Marketing Campaigns (2018)Distinction: A Social Critique of the Judgement of Taste* (2018)Where You End and I Begin: Understanding Intimate Co-creation (2018)Identity and the life cycle (1959)Conflict, arousal, and curiosity. (1960)Sparkling Fountains or Stagnant Ponds: An Integrative Model of Creativity and Innovation Implementation in Work Groups (2002)The Social Side of Creativity: A Static and Dynamic Social Network Perspective (2003)A meta-analysis of 25 years of mood-creativity research: Hedonic tone, activation, or regulatory focus? (2008)The Structure of Scientific Revolutions (2017)An Information Processing Theory of Consumer Choice (1979)Social psychology of creativity: A consensual assessment technique. (1982)The Social Psychology of Creativity (1983)A Meta-Analysis of When and How Advertising Creativity Works (2020)Preparing for an Era of Deepfakes and AI-Generated Ads: A Framework for Understanding Responses to Manipulated Advertising (2021)“I follow what you post!”: The role of social media influencers’ content characteristics in consumers' online brand-related activities (COBRAs) (2022)The Structure of Scientific Revolutions (1963)The Concept of Creativity: Prospects and Paradigms (1998)Creativity in context (2009)Why and how do creative thinking techniques work?: Trading off originality and appropriateness to make more creative advertising (2009)Exploring the Relationship Between Emotional Intelligence and Salesperson Creativity (2012)The untapped potential of B2B advertising: A literature review and future agenda (2019)Creativity. (1950)The nature of human intelligence (1967)The Bases of Social Power (1986)Does advertising spending really work? The intermediate role of analysts in the impact of advertising on firm value (2010)Antecedents to value diminution (2016)Current issues and research in advertising (1978)A Quantitative Review of Research Design Effects on Response Rates to Questionnaires (1983)Naturalistic inquiry (1985)What is Creative to Whom and Why? Perceptions in advertising agencies (2003)The associative basis of the creative process. (1962)DETERMINANTS OF INNOVATIVE BEHAVIOR: A PATH MODEL OF INDIVIDUAL INNOVATION IN THE WORKPLACE. (1994)A review of creativity within organizations from a psychological perspective (2010)An Analysis of Twenty-Five Years of Research in the Journal of International Business Studies (1994)Review of a 40‐year debate in international advertising (1995)Ranking the International Business Journals (2000)Understanding international branding: defining the domain and reviewing the literature (2007)Adapting Consumer Advertising Appeals to Cultural Values A Meta-Analytic Review of Effects on Persuasiveness and Ad Liking (2009)Contribution to quality research: a literature review of Kano's model from 1998 to 2012 (2012)Paradigms in the study of creativity: Introducing the perspective of cultural psychology (2009)THE ROLE OF CREATIVITY IN ENTREPRENEURSHIP (2010)The Effect of Conformist and Attentive-To-Detail Members on Team Innovation: Reconciling the Innovation Paradox (2011)
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References

  • 1988Creativity syndrome: Integration, application, and innovation.1,765 cited
  • 2007Management and creativity : from creative industries to creative management436 cited
  • 2005RECALL AND PERSUASION: Does Creative Advertising Matter?283 cited
  • 1989A Taxonomy and Critique of Measurements Used in the Study of Creativity281 cited
  • 2004The Definition and Measurement of Creativity: What Do We Know?223 cited
  • 2008Desperately Seeking Advertising Creativity: Engaging an Imaginative "3Ps" Research Agenda179 cited
  • 2007The trouble with creatives: negotiating creative identity in advertising agencies170 cited
  • 2006Do Marketers Get The Advertising They Need or The Advertising They Deserve? Agency Views of How Clients Influence Creativity151 cited
  • 1998Top-Level Agency Creatives Look at Advertising Creativity Then and Now109 cited
  • 2005CONTRIBUTIONS TO INTERNATIONAL ADVERTISING RESEARCH: An Assessment of the Literature Between 1990 and 200284 cited
  • 2012Vanishing acts41 cited
  • 2013Spanish scientific output in communication sciences in WOS. The scientific journals in SSCI (2007-12)40 cited
  • 2013Goodvertising: creative advertising that cares25 cited
  • 2013La producción científica española en Comunicación en WOS. Las revistas indexadas en SSCI (2007-12)23 cited

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  • 1970Las metodologías utilizadas en las investigaciones de creatividad publicitaria (1965-2007)13 cited
  • 1983Ideation: A Review of Research11 cited
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