A Phenomenological Investigation Into How Twitter Has Changed the Nature of Sport Media Relations

Chris Gibbs · Richard Haynes

47 citations0/0 files storedInternational Journal of Sport Communication

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Public Relations and Crisis Communication Journalism and Media Studies Media Studies and Communication

Abstract

This article uses the phenomenological method to explain how Twitter has changed the nature of sport media relations. The research was based on semistructured interviews with 18 Canadian and U.S. sport media professionals having an average 16 yr of experience. This exploratory study uses the lived experience of sport media professionals to identify 3 clusters that help explain how Twitter has changed the nature of sport media relations: media landscape, “mechanical” job functions, and sport media relations. The results of this research are significant because they help explain how the practices and norms related to the role of sport media relations are changing as a result of Twitter. This research presents a new argument: that Twitter has flattened the sport hierarchy and could be considered the most influential social-media platform in sport today.

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References

1998Basics of qualitative research : techniques and procedures for developing grounded theory 1986Qualitative Data Analysis: A Sourcebook of New Methods 2005The World Is Flat: A Brief History of the Twenty-First Century 2004A Phenomenological Research Design Illustrated 1985Some guidelines for the phenomenological analysis of interview data 2013Excellence in Public Relations and Communication Management 2005Grounded theory, ethnography and phenomenology 2002Research Methodology for the Business and Administrative Sciences

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