B2B service brand identity: Scale development and validationDarren Coleman, Leslie de Chernatony, George Christodoulides2011-10-01articleIndustrial Marketing Management123 citationsclosedNo readable copy stored yet — this record is metadata only.Corporate Identity and ReputationCustomer Service Quality and LoyaltyConsumer Behavior in Brand Consumption and IdentificationAbstractNo abstract was published for this record.Citations in this libraryStored only when both papers are in the corpus — 123 citations exist upstream.References1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error1999Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives1991Firm Resources and Sustained Competitive Advantage1988Structural equation modeling in practice: A review and recommended two-step approach.2004Firm resources and sustained competitive advantage1963The Structure of Scientific Revolutions1992Alternative Ways of Assessing Model Fit1988On the Evaluation of Structural Equation ModelsCited by2015The importance of corporate brand identity in business management: An application to the UK banking sector2022Strategic B2B brand activism: Building conscientious purpose for social impact2017Building industrial brand equity on resource advantage2018The role of brands in recruitment: mediating role of employer brand equity2024The role of brand identity, brand lifestyle congruence, and brand satisfaction on repurchase intention: a multi-group structural equation model2012Competing on service and branding in the renewable electricity sector2024Green brand identity and B2B channel partners' tactical green marketing orientation: Moderating effect of brand governance2024Elevating B2B branding in a global context: Integrating existing literature and proposing a forward-thinking conceptual framework