How Computer Technologies May Change the Way Women Buy Apparel

Marie‐Eve Faust

4 citations0/0 files storedInternational Conference on Computer and Management

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Digital Innovation in Industries Consumer Retail Behavior Studies AI in Service Interactions

Abstract

Apparel is rapidly becoming one of the most important sector in e-commerce sales. Yet, apart from a few more or less successful endeavors businesses are basically applying the in situ sales model to distance sales. In this paper, we demonstrate why this "cut and paste" approach does not work and how the computer/software industry may develop on existing technologies (3D Body Scanning, RFID Smart Cards, Smart Mirror) to, at the same time, offer the consumer a more rewarding shopping experience and the industry a more profitable one.

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References

2003The CAESAR project: a 3-D surface anthropometry survey 1990Body Cathexis and Satisfaction with Fit of Apparel 2005Clothing fit preferences of young female adult consumers 2005The unhappy shopper, a retail experience: exploring fashion, fit and affordability 1994Benefit Segments of the Female Apparel Market: Psychographics, Shopping Orientations, and Demographics 2002A consumer‐driven model for mass customization in the apparel market 2006Complexity and variety in mass customization systems: analysis and recommendations 1998An investigation of the structure of sizing systems

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2019The role of virtual try-on technology in online purchase decision from consumers’ aspect

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