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How much of brand equity is explained by trust?

16 references·16 citing·38 second hopsampled

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References

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1992Tests for Structural Equation Models467 cited
1994Understanding the Value of a Relationship452 cited
1991

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Brand Equity: A Perspective on its Meaning and Measurement

398 cited

Cited by

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2008Home Country Image, Country Brand Equity and Consumers’ Product Preferences: An Empirical Study168 cited
2020Antecedent factors that affect restaurant brand trust and brand loyalty: focusing on US and Korean consumers164 cited
2016An Investigation of Brand Experience on Brand Attachment, Knowledge, and Trust in the Lodging Industry154 cited
2021The impact of social media marketing activities on brand equity in the banking sector in Bangladesh: the mediating role of brand love and brand trust146 cited
2019How consumers’ brand experience in social media can improve brand perception and customer equity144 cited
2004Promoting brand benefits: the role of consumer psychographics and lifestyle142 cited
2014The Influence of Brand Image on Purchase Behaviour Through Brand Trust120 cited
2011IMPACT OF BRAND IMAGE, TRUST AND AFFECT ON CONSUMER BRAND EXTENSION ATTITUDE: THE MEDIATING ROLE OF BRAND LOYALTY103 cited
2000The future of relational research in international marketing: constructs and conduits100 cited
2009Country-of-Origin Effects and Global Brand Trust: A First Look91 cited
2018Examining fan engagement through social networking sites88 cited
2020Assessing the moderating roles of brand equity, intellectual capital and social capital in Chinese luxury hotels85 cited