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Warranty Signalling and Reputation

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References

1988The Theory of Industrial Organization8,578 cited
1989Theory of Industrial Organization.5,142 cited
1974Advertising as Information3,430 cited
1987Signaling Games and Stable Equilibria3,227 cited
1989Quantity precommitment and Bertrand competition yield Cournot outcomes1,610 cited
1983Quantity Precommitment and Bertrand Competition Yield Cournot Outcomes1,341 cited
1977Consumer Misperceptions, Product Failure and Producer Liability610 cited
1995Signaling Quality with a Money-Back Guarantee: The Role of Transaction Costs442 cited
1985Product Warranties and Double Moral Hazard368 cited
1993Warranty Policy and Extended Service Contracts: Theory and an Application to Automobiles193 cited
1981A Theory of the Consumer Product Warranty184 cited
1985Are Warranties Accurate Signals of Product Reliability?169 cited

Cited by

2020Retailer corporate social responsibility and consumer citizenship behavior: The mediating roles of perceived consumer effectiveness and consumer trust266 cited
2015Signaling Through Price and Quality to Consumers with Fairness Concerns130 cited
2017Signalling Effects of Vlogger Popularity on Online Consumers

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127 cited

2008Twenty Years of Service Guarantee Research110 cited

2014Product quality and return policy in a supply chain under risk aversion of a supplier97 cited

2009To Be Financed or Not… - The Role of Patents for Venture Capital-Financing95 cited

2011How Does a Retailer's Service Plan Affect a Manufacturer's Warranty?89 cited

2010Impacts of Reputation for Quality on Perceptions of Company Responsibility and Product-related Dangers in times of Product-recall and Public Complaints Crises: Results from an Empirical Investigation88 cited

2014Signaling Through Pricing by Service Providers with Social Preferences82 cited

2011Organizational Structure and the Limits of Knowledge Sharing: Incentive Conflict and Agency in Car Leasing78 cited

2020Consumers' perceptions and responses towards online retailers' CSR72 cited

2012Retail Strategies for Extended Warranty Sales and Impact on Manufacturer Base Warranties70 cited

2020When Consumers Learn, Money Burns: Signaling Quality via Advertising with Observational Learning and Word of Mouth68 cited

2013Signaling Quality: An Examination of the Effects of Marketing‐ and Nonmarketing‐Controlled Signals on Perceptions of Automotive Brand Quality67 cited

2011An Empirical Test of Warranty Theories in the U.S. Computer Server and Automobile Markets60 cited

2007Implications from cue utilisation theory and signalling theory for firm reputation and the marketing of new products57 cited