Brand Styles in Commercial Design

Abstract

January 01 2010 Brand Styles in Commercial Design Oscar Person, Oscar Person Oscar Person is a PhD Candidate at the department of Product Innovation Management, Delft University of Technology, The Netherlands. His research focuses on the commercial role of design and how companies can attain a competitive advantage by managing the style of their products. Oscar Person's earlier articles have been published in Design Studies and Journal of Marketing Management. Search for other works by this author on: This Site Google Scholar Dirk Snelders Dirk Snelders Dirk Snelders is Associate Professor of Marketing at the Department of Product Innovation Management, Delft University of Technology, The Netherlands. He received his PhD from the same university in 1995. Dirk Snelders' research focuses on the importance of design for competition and innovation. His articles have, among others, appeared in the Journal of Product Innovation Management, Design Studies, Empirical Studies of the Arts, and the British Journal of Psychology. Search for other works by this author on: This Site Google Scholar Author and Article Information Oscar Person Oscar Person is a PhD Candidate at the department of Product Innovation Management, Delft University of Technology, The Netherlands. His research focuses on the commercial role of design and how companies can attain a competitive advantage by managing the style of their products. Oscar Person's earlier articles have been published in Design Studies and Journal of Marketing Management. Dirk Snelders Dirk Snelders is Associate Professor of Marketing at the Department of Product Innovation Management, Delft University of Technology, The Netherlands. He received his PhD from the same university in 1995. Dirk Snelders' research focuses on the importance of design for competition and innovation. His articles have, among others, appeared in the Journal of Product Innovation Management, Design Studies, Empirical Studies of the Arts, and the British Journal of Psychology. Online ISSN: 1531-4790 Print ISSN: 0747-9360 © 2009 Massachusetts Institute of Technology2009 Design Issues (2010) 26 (1): 82–94. https://doi.org/10.1162/desi.2010.26.1.82 Cite Icon Cite Permissions Share Icon Share Facebook Twitter LinkedIn Email Views Icon Views Article contents Figures & tables Video Audio Supplementary Data Peer Review Search Site Citation Oscar Person, Dirk Snelders; Brand Styles in Commercial Design. Design Issues 2010; 26 (1): 82–94. doi: https://doi.org/10.1162/desi.2010.26.1.82 Download citation file: Ris (Zotero) Reference Manager EasyBib Bookends Mendeley Papers EndNote RefWorks BibTex toolbar search Search Dropdown Menu toolbar search search input Search input auto suggest filter your search All ContentAll JournalsDesign Issues Search Advanced Search This content is only available as a PDF. © 2009 Massachusetts Institute of Technology2009 Article PDF first page preview Close Modal You do not currently have access to this content.

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